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Preferencewy (What’s Yours?)
preference /ˈprɛf(ə)rəns/ — A choice. A voice. A reflection of who you are.

Founded in 2021 in Worcester, Massachusetts, Preferencewy is more than just a clothing brand. it’s a lifestyle rooted in individuality, creativity, and culture. We created Preferencewy to give people the power to express their uniqueness and identity through fashion, with collections shaped by community feedback and real voices.

We proudly serve a diverse community, welcoming people of every ethnicity, culture, race, gender, and color. Our goal is to offer high-quality, meaningful clothing while creating a platform where everyone feels seen and heard. From bold designs to smart everyday wear, we make products that reflect personal taste, values, and self-expression.

But Preferencewy goes beyond fashion. As an active basketball coach and community mentor, I use sports as another outlet to inspire youth, build leadership, and promote positivity. We’re deeply committed to local engagement whether it’s hosting Summer Jam Classic, sponsoring school drives, or showing up for neighborhood events, Preferencewy is always in the mix, bringing people together through culture, style, and purpose.

At Preferencewy, we believe:

• Everyone has a voice.

• Everyone has a choice.

• Everyone has a Preference.

          What’s Yours?